Wednesday, May 2, 2012

The Ladies of Intuition Ale Works ...


The ladies of Intuition Ale Works (Cari Sanchez-Potter, Robin Rutenberg and Hannah Greer) have  brewed a Bavarian Schwarzbier (Black Lager) with 3 types of peppers (anchos, guajillos and chipotles) to add smokiness and spice tones to the profile. They have given it the name "Siren" or "the Siren Schwarzbier."

The beer will be tapped on May 5th, Cinqo de Mayo, at Intuition - there will be a themed fiesta!
           
The beauties behind the "Siren"
Hannah, Cari and Robin
Throughout the month of May, $1 from every pint sold will go to benefit Girls Rock Jacksonville, a local non-profit girls summer camp that helps girls realize their musical and individual potential! The camp is 1 week long and will be held in August. The showcase for the camp will be at the Florida Theater!
           
Intuition Ale Works is marking the entire month with celebrations of women. They will have Mother's Day Brewquets for sale through the 11th that will be available for $40 (they will include 1 quart of the Siren beer, 1 Siren t-shirt, 2 pint glasses, Mother's Day Beer Koozie, sticker and something for those with a sweet-tooth!
           
They will also be holding a beer seminar, presented by and for ladies, on Tuesday, May 15th. Their new lady brewer (maybe the first lady brewer in Jax!) will do a Q&A and beer tasting from 6-8 pm. There will be a limited admission of 30 guests.
           
Hannah shoveling grain
The month's finale will end in a Girls Rock fundraiser on Sat, May 26th from 6-9 pm. It will be a big event, with Intuition turning the brewery bar into a ladies lounge with live music, pedi’s/mani’s, salon, photo station, etc.

Hmmmm … “Siren” – legend holds they were were dangerous beautiful creatures who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. Well, Cari, Robin and Hannah are indeed beautiful - and only dangerous if they need to be! … it’s easy to see their powers of temptation manifested by the number of customers filing in through their doors. Yes, I believe they selected a very appropriate name!
           
Earlier, I had asked Robin Rutenberg, one of the ladies brewing up “Siren”, a few questions about their inspiration and background:

JBB:  Will this be something you girls will be doing from time to time in the future?

Robin: We all thoroughly enjoyed the process of brewing our own beer - choosing the style, ingredients, doing the heavy labor - and we will definitely brew in the future, but probably not on this scale again for some time. Each of us is investing in home brew kits to get more experience and knowledge of the brewing process.

                                                                                                           
JBB:  Who's idea was it?

Robin: Our Brewmaster and owner, Ben Davis. Women were the first to brew beer and he wanted to integrate the ladies of Intuition in every step of the process!

                                                                                                           
JBB: Have any of you brewed beer at home before?

Robin: Not yet, but we are all starting now!

                                                                                               
JBB: Did y'all consult with Ben, Andrew or any other brewers in deciding the ingredients?

Robin: We decided the style and ingredients ourselves and they helped with the measurements to ensure it had the flavor we were going for. Andrew overlooked and guided us through the brewing process.
           
                                                                                               
JBB: When did each of you start truly appreciating craft beer over the mass-produced commercial beer?

Robin:  For Cari, it was when she lived in Australia to study Gastronomy. There were lots of locally brewed beverages and pairing was key for her studies. For Robin, it was also when she went abroad, but to Bamberg, Germany. There were 12 local breweries in the small town she lived in and she loved the jovial climate of beer gardens and endless beer styles. Hannah was simply beer-curious and started drinking around  : )

                                                                                                           
JBB: Will your brew be sold in pints or growlers?

Robin: Both! We will only be selling it from Intuition's tap room. Also, throughout the month it is tapped, for every pint sold Intuition will donate $1 towards a local non-profit start-up called Girls Rock Jacksonville! GRJ is a week-long summer camp for girls ages 9-16 that aims to empower young girls through music. They learn to play either guitar, bass, keyboards, drums or sing, form bands, learn to screen print their band's logo onto shirts, and at the end of the week will have their musical "showcase" at The Florida Theater!

                                                                                               
JBB: Will guys like it?

Robin: This is no docile beer! Any beer enthusiast/appreciator should love this beer. It will be a Schwartzbier, a Bavarian style black lager, with smokey and spicy peppers! It'll have just the right amount of sass!
           
                                                                                               
JBB: What food do you think it would pair well with?

Robin: It would definitely pair well with meat dishes, Mexican/spicy food, and chocolate desserts! It'll be a very drinkable dark beer, so really anything!
                                                                                                           
                                                                                                           
JBB: Do you have any advice for the women out there that want to begin crafting their on brew?

Robin: Just start doing it! The kits are available on tons of websites and any beer magazine has beaucoup recipes. There's nothing stopping you!

My heartfelt appreciation to Robin Rutenberg, Cari Sanchez-Potter and Hannah Greer for their input about “Siren”! … by the way, if you are not already aware, Robin is an accomplished musician and appears with her band at various locations and functions. Be sure to check out her website and Facebook page linked below!

Jacksonvillians, let’s all get out and support the efforts of Cari, Robin and Hannah, Intuition Ale Works and Girls Rock Jacksonville – three groups making our community a great place to live!






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